London, 18th October 2023 – Screenreach, a UK-based technology company, has reached a multiyear agreement with the National Basketball Association (NBA) to broadcast select games from the NBA season live to commercial venues in Malta via its cloud-based Screach platform.
In the NBA’s first collaboration of its kind in Europe, Screach will expand its live game offering by making live NBA games available to enterprise venues across Malta, beginning with the upcoming season. The EU nation has more than 1100 pubs, bars and nightclubs, over 66,000 hotel beds and attracts 3m annual visitors.1
The agreement will enable commercial venues to stream NBA games in HD quality, both live and on demand, to their existing TVs with no need for a satellite or cable TV connection.
The Screach platform and app, which were developed by the UK technology firm Screenreach, are designed to help commercial premises harness the power of live sport to attract and retain customers. Screach even features an on-screen advertising capability that enables venues to turn their TV screens into an advertising platform they can use to boost sales and generate incremental advertising revenue.
Robert Rawlinson, CEO of Screenreach, commented: “By collaborating with the NBA, Screenreach is raising the digital bar once again to fully leverage the value of the enterprise space as both a source of commercial subscriptions and a powerful way to reach individual fans.
“The NBA is a leader in connecting millions of fans through live games and programming, and we’re delighted to be helping the NBA accelerate its growth. We hope our initial launch in Malta will be the first step on a long and successful strategic journey together.”
Steve Nuss, Director, Global Media Distribution at the NBA, added: “Making NBA games and programming available to fans year-round, wherever they are, is a key strategic priority for us.
“As we continue to develop ways to engage with new and existing fans, our collaboration with Screach broadens our reach by streaming the excitement and drama of live NBA action direct to fans in a variety of commercial venues, in turn creating an effectively free-to-air showcase for our games in front of a new audience.”
1 – Source: IBIS World
2 – Source: European Commission, Economic forecast for Malta